Retina display visits. Analytics - a peek and how to track.

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Quite an interesting question popped by Clemens Kofler on twitter: What retina devices are out there in the wild. (CSS pixel ratio >=1.5)?

Well, as it happens I started to track retina display visits to my site back in October 2012. So I have some data I can share. The data is the salespage and my blog of my online hotel booking SaaS product: igumbi.com

Phones and iPads still rule

Google Analytics excerpt: Browser and OS with retina display

The majority of the visits are from iPhones and iPads, not surprising as they sport retina displays since the iPhone 4, and that dates back almost 3 years already. iPad joined the party since iPad 3 (was introduced back March 2012).

OSX retina display growth access to igumbi.com

OSX retina display access, well that would be the expensive Macbooks - shipping since Q3/2012 - is steadily picking up. I also like the longer engagement on my site, but then again I have started some retina tweaks to appeal to those visitors;).

the mobile devices

retina devices access to the igumbi.com blog and website

No surprise, iPhone and iPad is at the top the list, but there is quite a diverse range of devices in Android land that sport CSS pixel ratio >=1.5

Tracking retina views is not so easy and can't be turned on in retrospective in your Analytics solution. You need to execute some javascript while the visitor is on your site. I opted to implement a custom analytics variable to do that back in October 2012.

Here is the code I use for tracking retina displays. This allows for setting up a "custom segment" in Google Analytics to pick up that variable and honing in on the target group.

<script type="text/javascript">
  var pixelRatio = (window.devicePixelRatio >= 1.5) ? "high" : "normal";

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1234567-01']);
....
  _gaq.push(['_setCustomVar', 3, 'PixelRatio', pixelRatio, 2 ]);

.... 

</script>

Author: , igumbi.com . You can find me on twitter: @smtm, and as roland.oth on Facebook

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comments

Prash
vor almost 5 years

Hi, Nice article, stumbled upon here via Google (wasn't that easy to guess)

I am from a company having 300+ outdoor media billboards.

We're looking for some sort of hardware solution (chip etc.) that we can install on all units that can track count of number of eyeballs that have seen the ads (retina sensing), can count the time, record that data and sends back to our server so that we can work out exact analytic for our clients.

I know this is weird asking, and that even Google is at it, but do you know of any solution that can be worked out, pl share.

Prash India

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